And now, it’s time to introduce you to Matchi Matchi ! ✨

A family affair… My son and I, 30 years apart, and a rather durable sweater !

The journey of Matchi Matchi began nearly two years ago, when my belly was growing with the little one I was about to meet, and my mind was bursting with colors, patterns, and designs. I wanted comfort, color, fun, and a lot of tenderness. This desire perfectly sums up the vibe of Matchi Matchi today — reflecting the everyday life I share with my little seed, wrapped up in retro vibes, with a nod to the ’90s child I am. Take a look below !

Because there are some clothes you never get tired of — pieces that make you want to consume less but better, that stick with you through life and get passed down from one baby to another — I’ve created this timeless collection of Matchi Matchi gender-neutral, oversized, and inclusive pieces. A practical wardrobe for busy moms on the go, and colorful childhood memories that will stay imprinted in the minds of little ones… and in photo albums !

I’m launching this online store with the first few pieces, but many more exciting styles are coming soon. By the way, tell me in the comments ⬇️ what you’d love to see next—are there any colors, patterns, or trends that are missing in your life and your little one’s wardrobe ?

Ready to dress to match, love, and laugh ? Follow the Matchi Matchi journey on Instagram and sign up for my newsletter. We’ll chat about motherhood with no filters, joyful fashion, and adventures that turn life into one big party. I’ve got so many ideas to share with you !

XOXO 🐆

Chloé